Friar's Lantern

Social Media Promotion 2017-2018

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This page compiles some ways our staff used social media to drive traffic to our website and promote readership of our issues and stories during the 2017-2018 school year.

2017-2018 Social Media Team

Joe Lister ’21

Dan Malloy ’18

Eric McLaughlin ’18

Ryan Maher ’19

Alex Haylock ’19

Chase Bennett ’19

Jack Guardiola ’20

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Social shares designed to promote our on-stands editions and raise awareness of our teamwork and journalistic process behind the scenes.

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Social shares used to direct traffic to stories published on our site. Instagram shares that are linked to stories direct to a page on our site.

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View this post on Instagram

#tollelege @malvernprep Link in bio.

A post shared by The Friar's Lantern (@lantern.news) on

 

 

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View this post on Instagram

#Sunday #Journalism

A post shared by The Friar's Lantern (@lantern.news) on

https://www.instagram.com/p/BiHo3fQg-aI/

 

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During the last few days of 2017, we shared the top ten stories by hits to our website over the last year.

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We shared our staff members’ and alumni editors’ birthdays with tweets that share a few pictures and links to their online portfolios of journalistic writing.

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Not all of our readers are on Snapchat, so we started sharing some of our best Snapstories on Twitter.

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https://twitter.com/friarslantern1/status/941292433337470976

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Facebook

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Twitter

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Instagram

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Youtube

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The Student News Site of Malvern Preparatory School
Social Media Promotion 2017-2018